Longtime Lyons Creative client BrightInsight engaged us to work on a comprehensive rebranding to transform their brand from biotech startup to established industry leader, after multiple years of growth. We conducted stakeholder and customer interviews, established a new copy voice and tone, collaborated with their design agency on a new visual identity, and crafted copy for their new website.

We collaborated with Novo Nordisk’s agency of record on an interactive landing page for Esperoct, a Factor VIII drug for people living with hemophilia A. The page was designed with an interactive map to showcase the convenience of the drug’s higher storage temperatures.

We were asked to create an email campaign to encourage use of the Zocdoc App by patients seeking medical treatment. This app makes it easy for people to book medical appointments with all kinds of providers and specialists online, around the clock. Our email campaigns encourage engagement, which in turn simplifies patient lives.

In recognition of Breast Cancer Awareness month, we created a toolkit that allows Imagen’s customers—who are primary care practices—to spread awareness about the importance of regular breast cancer screenings.

Email Marketing Campaign for RealSelf.