April is Autism Acceptance Month, and it’s a great time to showcase the diversity or neurodiversity of our team and beyond! As we reflect on Autism Acceptance Month and the broader spectrum, it’s good to recognize the personal impact this campaign has on many individuals, like myself, and the movement toward inclusion.

We’re proud to be a woman-founded, woman-owned, and woman-run business. Among our ranks are smart, talented, and driven women with a beautifully diverse set of backgrounds, beliefs, and stories. It’s one of the many things that make sitting down to work so fulfilling each day. So while we believe every day is International Women’s Day, I’d like to pause for a moment and reflect on the ways that we aim to honor each other’s contributions, support other women, and mentor the next generation of women leaders.

Short emails are mistakenly thought of as easier to write. And to be fair, you can easily write a short email–but risk it being done poorly. Well-written communication takes thought and a degree of skill to reduce the extraneous and strike the right balance between underwhelming and overwhelming to land squarely on motivating.

Fall has definitely arrived and the rush to the end of the year is on! During the summer months, you might have enjoyed a more relaxed schedule, shorter meetings, and perhaps working on the patio with a drink; but now it's time to welcome refocus and get back into the swing of things.

Good content has to resist the excitement of the sexy sell and prioritize clarity over catchiness, means over ends, to provide users with informed (and well-laid out) choice.

It’s an unfortunate truth that when the to-do list gets long, the creative inspiration sometimes falls short. Yet creativity is vital to good work in any industry–and especially ours.

Project management has a certain kind of reputation: that it’s dull or mundane. That it's only for analytical and structured thinkers. When a project is looked at only as processes, checks and balances and not the bigger picture, the team behind you can feel frustrated. Most assume the tips would be about tools you need to be an effective project manager, but at the end of the day, tools are just tools. They aren't what makes someone effective. You are what makes you effective.

If you work in the creative industry–actually, if you’re a human on planet Earth–you probably haven’t gone more than a day lately without hearing somebody talk about ChatGPT. This chatbot was only released a few months ago, but it’s already making waves on many fronts. So it’s not surprising that I’ve recently had clients ask me if I’m worried that chatbots are coming for my job. Will copywriting as a career become obsolete once chatbots can write everything? Will there be nothing left to write? In a word? No.

One of the first questions we ask when we onboard a new client is, “Can we have a copy of your brand guidelines?” Our goal is always to write copy that is on brand and fits in seamlessly with everything else a company is producing.

Companies hire a copywriting agency for a wide range of reasons. Sometimes it’s to augment the in-house copywriting staff or fill in while an in-house resource is on vacation or out on family leave. Some companies have no in-house copy support and instead reach out to an agency whenever a specific need arises. Still others count on an agency like ours when they need specialty support.

It’s an exciting time here at Lyons Creative, and I can’t wait any longer to share. We’ll soon be launching Lyons Creative Studio, an offshoot of Lyons Creative that will offer self-paced training courses for anyone interested in learning more about copywriting, branding, marketing and owning and operating a small business.

It’s no secret that meditation—and more specifically, mindfulness—have been linked to a plethora of health benefits. Studies suggest that practicing mindfulness can alleviate stress, boost attention and short-term memory, and make complex cognitive activities easier to perform. It’s clear that cultivating a regular meditation practice is beneficial to your work life, but it can be intimidating to carve out the time to get started. Luckily, there are several apps that make it easy.