Project: Alaska Airlines consumer emails, including Mileage Plan, Insider newsletter, holiday card, merger announcements, B2B, lifecycle, and special projects.
Type of Project: Email marketing
Goal: Writing ongoing, regular email communications and one-off projects, including Mileage Plan, customer acquisition, promotional, and rebranding campaigns.
Amazon's Treasure Truck
Project: Treasure Truck launch and expansion
Goal: Taking Amazon's Treasure Truck creative from pre-launch, to Seattle launch, to a national launch over the course of 2+ years. Deliverables included offer creative (product pages, text notifications, social media posts, push notifications), UX copy, and launch promotional materials.
Project: Zillow Blogs
Industry: Real Estate
Type of Project: Blog articles
Goal: Zillow commissioned me to create blog posts for two separate blogs: Zillow Porchlight, for residential homeowners and homebuyers, and Zillow for Pros, a B2B blog for real estate professionals.
Project: Oracle Soar tagline development
Goal: Create tagline for the launch of Oracle Soar, ahead of 2018 Oracle Open World.
Project: Coca-Cola Product Facts site
Industry: Food & beverage
Type of Project: Website
Goal: Worked with the Coca-Cola team at POSSIBLE to create a website for Coca-Cola that clearly and concisely displayed nutrition information on all their beverage offerings in North America. Copy included hero messaging, FAQs, and an extensive ingredient glossary.
Coca-Cola Nutrition Facts
Project: Julep Beauty
Industry: E-commerce, beauty
Type of Project: Email, social media content, and product description copy
Goal: Julep's monthly Maven subscription program is a cornerstone of this growing beauty company. Beauty box subscribers receive early access to a "secret store" of discounted products each month, promoted via email campaigns and social media, like the ones written here, and fulfilled through their online store.
Project: KB Home website
Industry: Real estate
Type of Project: Interactive website
Goal: Working alongside the in-house creative team at POSSIBLE, we helped homebuilder KB Home show off their company's dedication to green building. Three short videos led into three interactive pages with pop-ups that showcased the energy-saving and environmentally friendly features of each room.
Project: Stride Rite customer engagement campaign
Type of Project: Email
Goal: The client wanted to create a series of emails that would help existing customers whose local stores were closing migrate to online shopping.
Paul Gauguin Cruises
Project: Paul Gauguin Cruises website
Type of Project: Website
Goal: I worked with the internal team at Paul Gauguin Cruises HQ on a complete website overhaul. I was tasked with rewriting copy on the site, including ship descriptions, ports of call, itinerary descriptions, onboard amenities, dining, entertainment, and more.
Project: REI's North Face Shop
Industry: E-commerce, outdoors
Type of Project: Email, landing page
Goal: REI sells outdoor gear from a wide variety of brands, and creates specific shops within its online shopping experience to highlight these brands—in this case, The North Face's Summit Series.
Virtuoso Traveler Magazine
Project: Virtuoso Traveler Magazine
Type of Project: Editorial content for bi-monthly luxury travel magazine
Cox & Kings
Project: Kenya safari article for placement on Family Traveller magazine
Type of Project: Website article
Goal: Get the average 500,000 monthly readers excited about taking a family safari to Kenya, with help from luxury travel operator Cox & Kings.
Goal: To give Amazon's Wedding Registry a new look and feel, positioning it as the best place for couples to build their registry, regardless of the types of gifts they're looking for, their interests, lifestyle, or the look/feel of their home.
Project: Lululemon Collective email series
Goal: To welcome a new group of brand influencers to lululemon, guiding them through sharing lululemon content with their followers.
Project: Zocdoc patient email marketing
Industry: Medical tech
Goal: To encourage use of the Zocdoc App by patients seeking medical treatment. This app makes it easy for people to book medical appointments with all kinds of providers and specialists online, around the clock. Our email campaigns encourage engagement, which in turn simplifies patient lives.