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M12, Microsoft’s Venture Fund

We collaborated with the team at Monster Design to execute a full brand refresh for M12, the venture capital investing firm of Microsoft. With a new brand in place—including a comprehensive messaging platform and brand guidelines—we launched a full new website that showcases the unique advantages of having Microsoft as an investor in your startup. Finally, we advised on and wrote launch communications to reveal the new brand to the world.

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Website, Branding Jen Lyons Website, Branding Jen Lyons

BrightInsight

Longtime Lyons Creative client BrightInsight engaged us to work on a comprehensive rebranding to transform their brand from biotech startup to established industry leader, after multiple years of growth. We conducted stakeholder and customer interviews, established a new copy voice and tone, collaborated with their design agency on a new visual identity, and crafted copy for their new website.

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Novo Nordisk

We collaborated with Novo Nordisk’s agency of record on an interactive landing page for Esperoct, a Factor VIII drug for people living with hemophilia A. The page was designed with an interactive map to showcase the convenience of the drug’s higher storage temperatures.

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Ripl

We were asked to write copy for their Social Media Playbook download and landing page.

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Coca-Cola

Worked with the Coca-Cola team at POSSIBLE to create a website for Coca-Cola that clearly and concisely displayed nutrition information on all their beverage offerings in North America. Copy included hero messaging, FAQs, and an extensive ingredient glossary.

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Branding, Website Jen Lyons Branding, Website Jen Lyons

NextUp

Formerly Network of Executive Women, this long established organization dedicated to empowering and advancing women in the workplace acknowledged it was time to update their brand and messaging.

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Case Studies

Next Up

Formerly Network of Executive Women, this long established organization dedicated to empowering and advancing women in the workplace acknowledged it was time to update their brand and messaging.

Imagen

In recognition of Breast Cancer Awareness month, we created a toolkit that allows Imagen’s customers—who are primary care practices—to spread awareness about the importance of regular breast cancer screenings.