BrightInsight

Creative Brief:

Longtime Lyons Creative client BrightInsight engaged us to work on a comprehensive rebranding to transform their brand from biotech startup to established industry leader, after multiple years of growth. We conducted stakeholder and customer interviews, established a new copy voice and tone, collaborated with their design agency on a new visual identity, and crafted copy for their new website.

Team: Jen Lyons, Rebecca Brown, Em Wooden