We collaborated with the team at Monster Design to execute a full brand refresh for M12, the venture capital investing firm of Microsoft. With a new brand in place—including a comprehensive messaging platform and brand guidelines—we launched a full new website that showcases the unique advantages of having Microsoft as an investor in your startup. Finally, we advised on and wrote launch communications to reveal the new brand to the world.

Longtime Lyons Creative client BrightInsight engaged us to work on a comprehensive rebranding to transform their brand from biotech startup to established industry leader, after multiple years of growth. We conducted stakeholder and customer interviews, established a new copy voice and tone, collaborated with their design agency on a new visual identity, and crafted copy for their new website.

Formerly Network of Executive Women, this long established organization dedicated to empowering and advancing women in the workplace acknowledged it was time to update their brand and messaging.