M12, Microsoft’s Venture Fund

Creative Brief:

We collaborated with the team at Monster Design to execute a full brand refresh for M12, the venture capital investing firm of Microsoft. With a new brand in place—including a comprehensive messaging platform and brand guidelines—we launched a full new website that showcases the unique advantages of having Microsoft as an investor in your startup. Finally, we advised on and wrote launch communications to reveal the new brand to the world.

Team: Jen Lyons, Rebecca Brown, Em Wooden