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Alaska Airlines

In collaboration with Alaska Airlines’ email marketing agency of record, we write promotional, transactional, and operational campaigns regularly deployed to millions of travelers around the world.

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M12, Microsoft’s Venture Fund

We collaborated with the team at Monster Design to execute a full brand refresh for M12, the venture capital investing firm of Microsoft. With a new brand in place—including a comprehensive messaging platform and brand guidelines—we launched a full new website that showcases the unique advantages of having Microsoft as an investor in your startup. Finally, we advised on and wrote launch communications to reveal the new brand to the world.

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Generation Tux

We worked with online suit and tuxedo company Generation Tux to create two new email marketing series: A series for customers who have just created an online account and those who are ready to start searching for their wedding attire.

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BrightInsight

Longtime Lyons Creative client BrightInsight engaged us to work on a comprehensive rebranding to transform their brand from biotech startup to established industry leader, after multiple years of growth. We conducted stakeholder and customer interviews, established a new copy voice and tone, collaborated with their design agency on a new visual identity, and crafted copy for their new website.

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lululemon

We wrote a series of holiday promotional emails for lululemon’s collective program, with the goal of crafting engaging messaging that encourages influencers to create inspired holiday content.

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Novo Nordisk

We collaborated with Novo Nordisk’s agency of record on an interactive landing page for Esperoct, a Factor VIII drug for people living with hemophilia A. The page was designed with an interactive map to showcase the convenience of the drug’s higher storage temperatures.

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Zocdoc

We were asked to create an email campaign to encourage use of the Zocdoc App by patients seeking medical treatment. This app makes it easy for people to book medical appointments with all kinds of providers and specialists online, around the clock. Our email campaigns encourage engagement, which in turn simplifies patient lives.

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Ripl

We were asked to write copy for their Social Media Playbook download and landing page.

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Microsoft

We were asked to create a newsletter and accompanying one-pager for Microsoft, informing partners about the perks of Zero Touch Deployment and emphasizing how it will benefit both partners and their customers.

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Case Studies

Next Up

Formerly Network of Executive Women, this long established organization dedicated to empowering and advancing women in the workplace acknowledged it was time to update their brand and messaging.

Imagen

In recognition of Breast Cancer Awareness month, we created a toolkit that allows Imagen’s customers—who are primary care practices—to spread awareness about the importance of regular breast cancer screenings.