Project: Alaska Airlines consumer emails, including Mileage Plan, Insider newsletter, holiday card, merger announcements, B2B, lifecycle, and special projects.
Type of Project: Email marketing
Goal: Writing ongoing, regular email communications and one-off projects, including Mileage Plan, customer acquisition, promotional, and rebranding campaigns.
Amazon's Treasure Truck
Project: Treasure Truck launch and expansion
Goal: Taking Amazon's Treasure Truck creative from pre-launch, to Seattle launch, to a national launch over the course of 2+ years. Deliverables included offer creative (product pages, text notifications, social media posts, push notifications), UX copy, and launch promotional materials.
Project: Zillow Blogs
Industry: Real Estate
Type of Project: Blog articles
Goal: Zillow commissioned me to create blog posts for two separate blogs: Zillow Porchlight, for residential homeowners and homebuyers, and Zillow for Pros, a B2B blog for real estate professionals.
Project: Oracle Soar tagline development
Goal: Create tagline for the launch of Oracle Soar, ahead of 2018 Oracle Open World.
Project: Coca-Cola Product Facts site
Industry: Food & beverage
Type of Project: Website
Goal: Worked with the Coca-Cola team at POSSIBLE to create a website for Coca-Cola that clearly and concisely displayed nutrition information on all their beverage offerings in North America. Copy included hero messaging, FAQs, and an extensive ingredient glossary.
Coca-Cola Nutrition Facts
Project: Amazon.com 2014 & 2015 Electronics Gift Guide
Type of Project: Web, interactive
Goal: Researched, wrote, edited, and worked with internal teams to gain approval on the entire yearly Electronics Gift Guide. Copy included headlines, product copy, banner copy, SEO blurbs with keywording, and interactive work. Was asked back to complete project again in 2015.
Project: Print and digital display ad for placement in Women’s Wear Daily for Aquent, a creative and marketing staffing agency for Fortune 500 companies.
Type of Project: Print and digital display ad
Goal: To get leading fashion industry brands to think of Aquent next time they need to find new hires.
Project: Julep Beauty
Industry: E-commerce, beauty
Type of Project: Email, social media content, and product description copy
Goal: Julep's monthly Maven subscription program is a cornerstone of this growing beauty company. Beauty box subscribers receive early access to a "secret store" of discounted products each month, promoted via email campaigns and social media, like the ones written here, and fulfilled through their online store.
Project: KB Home website
Industry: Real estate
Type of Project: Interactive website
Goal: Working alongside the in-house creative team at POSSIBLE, we helped homebuilder KB Home show off their company's dedication to green building. Three short videos led into three interactive pages with pop-ups that showcased the energy-saving and environmentally friendly features of each room.
Project: Stride Rite customer engagement campaign
Type of Project: Email
Goal: The client wanted to create a series of emails that would help existing customers whose local stores were closing migrate to online shopping.
Paul Gauguin Cruises
Project: Paul Gauguin Cruises website
Type of Project: Website
Goal: I worked with the internal team at Paul Gauguin Cruises HQ on a complete website overhaul. I was tasked with rewriting copy on the site, including ship descriptions, ports of call, itinerary descriptions, onboard amenities, dining, entertainment, and more.
Project: REI's North Face Shop
Industry: E-commerce, outdoors
Type of Project: Email, landing page
Goal: REI sells outdoor gear from a wide variety of brands, and creates specific shops within its online shopping experience to highlight these brands--in this case, The North Face's Summit Series.
Virtuoso Traveler Magazine
Project: Virtuoso Traveler Magazine
Type of Project: Editorial content for bi-monthly luxury travel magazine
Live at Rally Real Estate
Cox & Kings
Project: Kenya safari article for placement on Family Traveller magazine
Type of Project: Website article
Goal: Get the average 500,000 monthly readers excited about taking a family safari to Kenya, with help from luxury travel operator Cox & Kings.